Digiday+ Research: Cannes Attendance Slated to Increase for Third Year, but Cost Is a Big Obstacle for Marketers

Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketers

Attendance at Cannes looks like it will increase for the third year, but cost is keeping many (especially marketers) at home this year.

According to Digiday+ Research, Cannes attendance is expected to increase by 30% next year, but marketers are wrestling with the issue of budgeting for promotions

Are you available to contribute your thoughts on the media and marketing sectors to the Digiday research panel?Before the opening ceremony of the...