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Accenture Song’s Rajat Agarwal: Agentic Commerce Promises ‘The Biggest Transformation’ In Two Decades – Beet.TV
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Accenture Song’s Rajat Agarwal: Agentic Commerce Promises ‘The Biggest Transformation’ In Two Decades – Beet.TV
CANNES, France — Digital commerce has long been accepted but never truly loved, with 85% of consumers abandoning transactions after product selection due to friction-filled checkout experiences — a persistent failure that agentic commerce is uniquely positioned to address. “If we look at the current system of digital commerce, it’s an accepted system. It’s not really loved,” Rajat Agarwal, senior managing director and global commerce practice le…
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