A Strategic Lever at the Heart of Media Renewal According to Arena Media - The Media Leader

As video becomes an essential lever for communication strategies, Arena Media with the Customer Media Intelligence Department of Havas Media Network have deciphered emerging trends through a new edition of the Prosumer Media study. This format, already launched in 2024, focuses this year on a fast-growing medium, which now accounts for 38% of the media mix in France, with more than €6.6 billion in advertising revenues. The study relies on the ob…