Omnicom Closes $13B IPG Deal, Uniting Rivals in Industry-Shaping Acquisition
The $9 billion all-stock acquisition merges Omnicom and Interpublic, creating an ad giant with $25 billion annual revenue and plans for 20,000 job cuts, analysts say.
- On Wednesday, Omnicom Group completed its $9 billion all-stock acquisition of Interpublic Group of Companies, creating the largest advertising holding company by revenue after regulatory approvals.
- Company executives argued consolidation was motivated by a belief that being bigger is the best strategy, while Omnicom Group and Interpublic Group sought cost cuts and better media deals amid pressures from consultancies, private-equity-backed networks and in-housing efforts.
- Financial disclosures show the combined firm will post $25.6 billion in revenue, adjusted EBITDA of $3.9 billion, free cash flow of $3.3 billion, with legacy Omnicom Group shareholders owning 60.6% and Interpublic Group shareholders 39.4%, and the transaction expects $750 million in synergies.
- Analysts warn the merger could lead to 20,000 job cuts, with IPG and Omnicom employees already losing 3,200 and 3,000 roles this year, while the Federal Trade Commission imposed a consent decree limiting ad coordination.
- Omnicom plans to reveal its full leadership team on December 1, 2025, and industry analysts anticipate further ad-agency consolidation as the global advertising market tops $1 trillion in 2025.
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42 Articles
Omnicom Closes $13.25 Billion IPG Merger
Omnicom has closed its $13.25 billion all-stock acquisition of The Interpublic Group of Companies, Inc. (IPG), creating the world’s largest media buying advertising agency with over 100,000 employees and $25 billion in revenue. Under the terms of the deal, IPG shareholders will receive 0.344 Omnicom shares for each share of common stock they owned. Legacy Omnicom shareholders own approximately 60.6% of the combined company and legacy Interpublic…
A Madison Avenue makeover: Omnicom's $9 billion merger with IPG is complete
John Wren's Omnicom has completed its takeover of fellow advertising giant IPG.Dominique Charriau/Getty ImagesAdvertising giant Omnicom has completed its acquisition of Interpublic Group.The merger creates the largest advertising agency by revenue.Agency holding companies face challenges from emerging tech like AI and new competitors.Madison Avenue's makeover is taking shape.Omnicom officially completed its acquisition of Interpublic Group on We…
Omnicom Completes Acquisition of Interpublic, Forming the World's Leading Marketing and Sales Company, Built for Intelligent Growth in the Next Era
NEW YORK, Nov. 26, 2025 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced the successful completion of its acquisition of The Interpublic Group of Companies, Inc. following receipt of all necessary regulatory approvals and satisfaction of the other closing conditions. The…
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