[Opinion] Cetelem Discovers the New Role of AI in Shopping: Recommendations, Prices and Offers
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The use of AI has entered fully into the buying process of the Spaniards; this follows from the data collected in the new study by El Observatorio Cetelem “The AI in the Spanish consumer buying process”, where consumers’ opinions on the use of [...]
Kağan KAYA wrote: Artificial intelligence is the new guide to shopping.
Artificial intelligence has ceased to be a reserved tool for certain technological profiles to become a new companion to the consumer. Searching for a product, comparing prices, consulting opinions or asking for a recommendation are actions that more and more Spanish carry out with the help of an AI before taking out the credit card. [...] The Cetelem ticket discovers the new role of the AI in purchases: recommendations, prices and offers aparec…
83% of Spanish consumers have gone to artificial intelligence tools (AI) before formalizing their purchases and almost half of users (48%) have asked for direct recommendations to these applications prior to their acquisitions, according to the thematic report ‘The AI in the Spanish consumer purchase process’, [...] The entry 83% of Spaniards go to artificial intelligence before buying, according to Cetelem aparece primero en Forbes España.
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