81% of Indian marketers use AI, but poor data remains biggest hurdle to personalisation

81% of Indian marketers use AI, but poor data remains biggest hurdle to personalisation

New Delhi: 81% of marketers in India have adopted artificial intelligence (AI), but poor data quality and fragmented customer information remain the biggest barriers to delivering personalised customer experiences, according to Salesforce's 10th edition of the State of Marketing report, based on a global survey of 4,450 marketing decision-makers, including 250 from India. The report found that 86% of Indian marketers trust AI to respond to custo…

81% Indian marketers have adopted AI; but unified data remains a challenge: Report

A majority of marketers in India have adopted AI, but many continue to face challenges due to fragmented customer data, according to the India findings of Salesforce's 10th edition State of Marketing report. The report found that 81% of marketers in India have adopted AI. However, siloed systems and poor data quality remain major barriers to AI-driven personalisation. According to the report, 86% of marketers said they would trust AI to respond …

Salesforce: 81% of Indian marketers have adopted AI

92% of marketers say customers in India increasingly expect brands to support two-way, back-and-forth conversations. 86% of marketers would trust AI to respond to customers to help scale efforts — but are held back by disjointed or irrelevant data Salesforce, the Agentic AI CRM, has launched the India findings from the tenth edition of its […] The post Salesforce report: 81% of Indian marketers have adopted AI, but data gaps hinder personalizati…