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80% of Searches End Without a Click: How B2B Marketers Must Adapt to Zero-Click SEO
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80% of Searches End Without a Click: How B2B Marketers Must Adapt to Zero-Click SEO
Your prospects are getting their answers without ever visiting your website. Here’s how to win anyway. Here’s a stat that should keep every marketer awake at night: 80% of consumers now rely on zero-click results in at least 40% of their searches (Bain & Company, 2024). Read that again. They get their answers directly on the search page—and they never click through to a website. Your beautiful landing pages? Your carefully crafted calls-to-actio…
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