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United States · United StatesYour prospects are getting their answers without ever visiting your website. Here’s how to win anyway. Here’s a stat that should keep every marketer awake at night: 80% of consumers now rely on zero-click results in at least 40% of their searches (Bain & Company, 2024). Read that again. They get their answers directly on the search page—and they never click through to a website. Your beautiful landing pages? Your carefully crafted calls-to-actio…Read Article
80% of Searches End Without a Click: How B2B Marketers Must Adapt to Zero-Click SEO
Alexa · United StatesVoice search isn’t just for asking Alexa about the weather anymore – 61% of executives are now using it for work queries, and it’s already becoming dominant in 2025. Forget your old-school SEO tactics – voice searches are longer, conversational, and all about questions real humans would ask. To stay ahead: create FAQ content that doesn’t put people to sleep, target those coveted “Position Zero” featured snippets, optimize for local searches, and…Read Article
Voice Search Optimization for B2B: 5 Strategies to Dominate 2025
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