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5àsec Takes the Floor with New World and Allmatik - the Media Leader
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5àsec, the historic leader in the field of dry cleaning, is deploying an innovative campaign led by a strengthened collaboration between New World and AllMatik agencies. This integrated system, visible from 2 June to 6 July on multiple media, reflects the strategic repositioning of the brand around textile care and sustainability. By renewing its identity and customer experience, 5àsec affirms its promise "as new, longer" and imposes itself as a…
5àsec, leader of the press, continues its transformation with a campaign that combines creativity and media strategy with the support of New World and AllMatik (Ceetadel) agencies. The campaign, broadcast from 2 June to 6 July, reflects the evolution of the brand. With the new signature "as new, longer". The media strategy, designed by AllMatik in line with the creative approach, aims to accompany the consumer at every stage of their journey. It…
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