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53% Think U.S. Consumers Are Paying Largest Portion of Tariff Costs
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53% Think U.S. Consumers Are Paying Largest Portion of Tariff Costs
Most consumers believe they personally shoulder the biggest impact of tariff-related price increases, according to a June study conducted by Wunderkind. For marketers, this perceived financial burden makes empathy and transparency essential. Wunderkind suggests that brands should directly address these concerns and clearly communicate how they’re helping consumers save or manage rising costs.53% of those surveyed said U.S. consumers are paying t…
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