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48% of Marketers Say First-Party Data Growth is Top Priority
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48% of Marketers Say First-Party Data Growth is Top Priority
In addition to revealing how marketers are responding to the evolving tariff situation here in the U.S., Wunderkind’s new survey highlights marketers’ growing focus on first-party data and owned channels (email, text, websites). This reflects a clear desire for greater control, higher margins and direct customer engagement, especially as economic uncertainty continues.Almost half (48%) of marketing leaders identified first-party data growth as t…
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