More Shoppers to Begin Back-to-School Shopping in June

Price-Driven Back-to-School Shopping Surge Starts Early for Families - RetailWire

Although the current school year isn’t over yet for all kids, some families are already thinking about the costs associated with their children going back to school in the fall. Amid economic uncertainty, rising prices, and fears of product shortages, many caregivers are rethinking when and what they shop for. Experts say this year’s back-to-school season will likely start earlier than usual, as shoppers aim to beat potential price spikes and su…

More shoppers to begin back-to-school shopping in June

Many parents consider this year’s shopping to be “financially challenging” or “stressful,” in part due to price hikes, according to a survey.

Back to school marketing peaks in June, driving 40% of annual spending

June is no longer just the season of monsoons; it’s also a downpour of marketing activity in the education and stationery space. As classrooms reopen and children step into crisp uniforms, marketers get busy too, rolling out big-budget campaigns during this short but mighty ‘back-to-school’ (BTS) window. For brands in the category, this isn’t just a seasonal surge for the category, it’s the moment that defines their year. According to industry i…

43% of Consumers Are Waiting for Sales to Purchase Apparel

As tariffs continue to drive up the cost of clothing, consumers are adjusting their fashion spending habits with a focus on frugality, as revealed by Wunderkind’s latest consumer survey. The results highlight that for now, price timing has become a crucial factor in today’s fashion choices.43% of shoppers now wait for sales or promotions before making apparel purchases — a strategy especially popular among Millennials (51%) and Boomers (47%). 34…