3 product marketing scams – and how to combat them

3 product marketing scams – and how to combat them

Let me start by telling you three stories.Gregor MacGregor: An adventure into the unknownIn 1820, a swashbuckling Scottish soldier named Gregor MacGregor (maybe the most Scottish name of all time) received eight million acres – an area larger than Wales – of Central American territory from the king. MacGregor named the land Poyais after the native Paya people. He even created a constitution, a tricameral parliament, and commercial and banking sy…