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2013: The Year of Marketing M&As
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2013: The Year of Marketing M&As
This article was originally published in 2014 and was last updated on June 11th, 2025. Tension: Marketing leaders chase innovation, yet many forget that today’s agility was built on yesterday’s consolidation. Noise: Most M&A coverage obsesses over headline numbers, ignoring the strategic shifts these deals actually catalyze. Direct Message: The M&A surge of 2013 didn’t just reshape marketing tech—it laid the foundation for how we compete, integ…
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