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173-year-old denim giant sees one fashion trend surge 70%

Summary by verdenews.com
Levi Strauss has spent more than 150 years convincing consumers that jeans belong in almost every wardrobe. Now, its next growth challenge is getting those shoppers to buy much more than denim bottoms. The company is expanding into shirts, sweaters,…
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verdenews.com broke the news on Saturday, July 11, 2026.
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