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France · FranceIRONMAN has released its 2025 international participation data, following a season that included 148 IRONMAN and IRONMAN 70.3 events. The data shows over 250,000 race registrations across the series, with IRONMAN reporting a 10% year-on-year (YOY) increase in first-time participants. IRONMAN adds that it continues to see a dynamic shift in athlete demographics, including record numbers of younger athletes joining the sport. One of the key trends…See the Story
IRONMAN reports surge in youth participation and market expansion in 2025

Usain Bolt · LondonPole vault superstar Mondo Duplantis is driving levels of demand for track and field tickets not seen since Usain Bolt, says UK Athletics. The national governing body says sales of seats at next summer’s London Athletics Meet increased by more than 1,000 per cent after it was announced last week that Duplantis would be competing. In a further sign that the surge was down to the chance to see the Swede in action, all of the week’s top-selling t…See the Story
Mondo Duplantis: Pole vault star driving Bolt-like interest in athletics tickets

Doha, Qatar · DohaIRONMAN has confirmed that Doha, Qatar will host a brand-new IRONMAN 70. 3 event in early 2027. The Visit Qatar IRONMAN 70.3 Doha triathlon will mark the first IRONMAN-branded event to take place in Qatar, expanding the brand’s footprint further into the Gulf Region. Details of the event date and route will follow. The event announcement was made this week at a signing ceremony in Doha, attended by Scott DeRue, CEO of The IRONMAN Group, and Eng …See the Story