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Economy · LondonBefore the internet, marketers relied on methods that delivered near-zero performance data. A billboard went up, a TV spot was placed, or a newspaper ad was used. It was an impressions-only model. The internet and platforms like Google Search Console and Google Analytics injected much-needed metrics and transparency into marketing. Attribution models provided performance metrics… The post Why Brand Visibility Is The AI Era’s Performance Metric a…See the Story
Why Brand Visibility Is The AI Era’s Performance Metric

Content Strategy for Generative Engine Optimization (GEO)

WikipediaFor years, brands obsessed over controlling one specific piece of the internet: their Wikipedia page. It was simple math. Wikipedia was the source of truth for the world. News articles, Google knowledge panels, blog posts, and everything in between. It all traced back to that one page, and it had to be factual with relevant information. The call to action was clear: Own your Wikipedia narrative, or someone else will. Today, the game has changed.…See the Story
How to Measure Generative Engine Optimization
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