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Top rosica.com News

Max has a new name. Again
Ted Sarandos

Max has a new name. Again

63% Center coverage: 120 sources
By Liam Reilly, CNN (CNN) — Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s streaming platform, Max, would revert to its previous name, HBO Max. WBD executives emphasized that the move is an attempt to emphasize its strongest offerings. “We all know this industry is cluttered. Streaming has become a lot like …See the Story
Six Crisis Communication Tips for Veterinary Practices and Hospitals
United States · United States

Six Crisis Communication Tips for Veterinary Practices and Hospitals

In today’s high-pressure animal health and pet care environment, veterinary practices and hospitals face a wide range of challenges—from extremely high patient loads and staffing shortages—to higher costs of providing care which brings with it pet owners struggling to pay for the care.   With more pets than ever before and a markedly higher patient volume, pet owners still expect timely updates, transparency, and empathy from their care provider…Read Article
The Pros & Cons of Rebranding a Well-Known Name

The Pros & Cons of Rebranding a Well-Known Name

Rebranding is no small undertaking—especially for nonprofit organizations with decades of name recognition, donor trust, or a loyal following. However, in today’s fast-evolving communications landscape, a fresh identity can sometimes be the catalyst needed to engage new audiences, confront reputational issues, or better reflect an organization’s evolving mission.  The recent rebrand of Humane Society International into Humane World for Animals o…Read Article

Rosica Communications Releases Thought Leadership Measurement Matrix™ V2

Release on PRweb In December 2024, Rosica Communications introduced the Thought Leadership Index, which we renamed to the Thought Leadership Measurement Matrix (also referred to as Thought Leadership Matrix) earlier this year after beta testing was completed.   The new tool, an unmatched thought leadership measurement platform, is comprised of a series of algorithms that enables nonprofits, education companies/institutions, veterinary practices,…Bergenfield · BergenfieldRead Article

Cleveland Mayor Bibb warns 63 nonprofits to halt spending in case President Trump cuts federal housing aid

Coverage: 2 sources
Mayor Justin Bibb is warning nonprofits to pause their spending in case President Donald Trump reduces or completely cuts millions in federal grants.Donald TrumpSee the Story

Community Notes on X and Meta

Some people are questioning the visibility and effectiveness at combating misinformation of X and Meta's community notes.MetaRead Article

The Pros and Cons of Hiring a PR Agency vs. Bringing it In-house

For nonprofits, schools, hospitals, and physicians’ practices, one key question often arises: “Should we build an in-house PR team or hire an agency?”  For larger organizations, the answer is clear… both! Having an internal PR professional who understands the organization’s imperatives, priorities, strengths, and challenges can complement the expertise and focus of a PR agency.   For small to mid-sized organizations, however, hiring in-house may…Hoboken · HobokenRead Article

Education PR Agency Rosica Communications Wins 2025 Mercury Award For Hoboken Public Library’s Right To Read Campaign

Rosica Communications just won a Silver Mercury Excellence Award in the Publicity category for its Hoboken Public Library’s “Right to Read” campaign. This strategic PR initiative positioned the library and its director as national champions of intellectual freedom and also sparked a movement—transforming Hoboken Public Library into New Jersey’s first book sanctuary and inspiring 47 others across the state to follow suit.  Rosica’s media relation…Hoboken · HobokenRead Article

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