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Motorsports · Las Vegas

Google to promote Gemini AI in McLaren F1 partnership extension - BlackBook Motorsport

The McLaren Formula One team has extended its partnership with Google, which will see the technology company remain a primary partner of the outfit. Key details: The partnership will now focus on Gemini, Google’s artificial intelligence (AI) assistant McLaren will expand its AI usage to maximise fan engagement strategies and to improve performance and creative design Other brands in Google’s portfolio like Pixel, Google Health Devices, Android,…See the Story