US Edition
News from Game of the people
Top Game of the People News
Liverpool FC · MadridFOOTBALL brands are becoming increasingly important and leading clubs are devoting time and resources to developing their identity and proposition. It’s not just about the game anymore, clubs want to be seen as multi-faceted institutions that have substance, emotions and values. They are growing their footprint around the globe, attaching themselves to causes and initiatives and improving their stadiums while also producing merchandise for sale.…Read Article
They might not be champions, but Real Madrid have the world’s top football brand
Manchester United · ManchesterIT MIGHT be hard to believe for their faithful fans, but Manchester United’s decline in recent years has sent them into the “also-ran” bracket and nobody, not even the most committed and myopic fan believes they can challenge for the Premier League title. Not since the early 1970s when United’s team aged and became over-reliant on a wayward genius have they been written off so easily. For a few years, it was post-Ferguson syndrome, but it has go…Read Article
