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Top FreshFruitPortal.com News

Anaheim · AnaheimUSA Pears has introduced a new visual identity for the first time in four decades, including a redesigned logo, updated website, and revised brand materials. The announcement was made during the International Fresh Produce Association Global Produce & Floral Show in Anaheim, California. The organization…See the Story
New Pear Branding Promotes Year-Round Consumption

Salinas, California · SalinasA new chapter is beginning at MBG Marketing as Brian Bocock steps in as chief executive officer, effective November 1, 2025. Bocock is a lifelong grower, innovator, and respected leader, with roots that run deep in the blueberry fields. Bocock's 36-year journey with the company began in the Florida warehouse, where his talent…See the Story