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Darlington, South Carolina · DarlingtonMotor racing has emerged as a dominant force in the sports sponsorship strategy of automotive brands across the Americas in 2025, accounting for 160 deals and approximately $380.6 million in annual value, according to a new report from GlobalData. The analysis, published in GlobalData’s “Sponsorship Sector Report – Automotive – Americas 2025”, highlights that motor racing represents nearly 20% of all automotive sports sponsorship activity in the…Read Article