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Esports · RiyadhThe Saudi government is well known for its efforts to improve its public image abroad through the practice of sportwashing. Sportwashing refers to the concerted efforts of the Saudi royal house to improve its international reputation by leveraging the vast wealth of their sovereign wealth fund, the Public Investment Fund, to host large-scale sporting events. In essence, the Saudis are seeking to buy positive news coverage by hosting these events…Read Article
Saudi Sportwashing in Esports

Soccer · RiyadhFootball fans tuned in this summer to watch two of the sport’s major tournaments, the inaugural FIFA Club World Cup and the biennial Concacaf Gold Cup, yet few noted the powerful force operating behind the scenes: Saudi Arabia and its Public Investment Fund (PIF). As the Kingdom pours substantial financial resources into these events, accusations of sportswashing have intensified. Through strategic investments and high-profile partnerships acros…Read Article