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Zynga is unhappy with Apple’s 30% cut – and is going after D2C “very aggressively”
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Zynga is unhappy with Apple’s 30% cut – and is going after D2C “very aggressively”
Zynga boss Frank Gibeau says Apple is not providing enough value in exchange for its 30% cut of all App Store IAPs. Speaking to The Game Business, the Zynga boss described the recent court ruling that removed all of Apple’s restrictions around messaging and payments in the US App Store as “a profound change in the platform”. He also said that as a result of the ruling, the Take-Two-owned firm is going after the direct-to-consumer space “very agg…
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