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Zuckerberg’s Threads Nearly Beats Musk’s X in Users Count
UNITED STATES, JUL 08 – Meta's Threads grew daily mobile users by 127.8% year-over-year to 115.1 million in June 2025, narrowing the gap with Elon Musk's X despite X's larger total user base.
- Similarweb's June 2025 data shows Threads reached 115.1 million mobile users, close to X's 132 million, highlighting rapid growth since Musk's 2023 rebrand.
- Following Elon Musk’s 2023 rebrand of Twitter into X, user flight prompted Threads to leverage Instagram’s ecosystem for rapid growth, as data shows its mobile users close in on X’s.
- Similarweb reports 15.3 million U.S. mobile users for Threads versus 22.9 million for X, while global web visits favor X with 145.8 million daily visits compared to Threads' 6.9 million.
- Meta's growth in mobile users and web visits suggests increased ad revenue potential for Threads, impacting its competitive position against X.
- Data from Similarweb shows Threads is narrowing X's mobile user gap, suggesting it may become a key competitor in the social media landscape.
26 Articles
26 Articles
Musk Vs Zuckerberg: Two Richest Men Battle Over Daily Social Media Users - Meta Platforms (NASDAQ:META)
Billionaires Elon Musk and Mark Zuckerberg almost ended up in a cage fight over their competing social media platforms. Musk may not want to look at the latest metrics from X rival Threads, or he could be proposing a cage match again. What Happened: Meta Platforms Inc (NASDAQ:META) launched Threads in 2023 and was viewed as a potential X killer and a new social media platform to lure users from Musk's platform. Threads has grown to more than 350…
According to the data of SimilarWeb, a digital analytics site, Threads social network is about to exceed its competitor X, on the mobile version. ...
Meta's Threads app closes in on X’s daily active users, new data reveals
Instagram’s Threads app is closing the gap on its main competitor, X (formerly Twitter), in terms of daily mobile app users, new data reveals. As reported by Tech Crunch, based on data provided by market intelligence firm Similarweb, Threads had 115.1 million daily active users across iOS and Android, showing a remarkable 127.8% year-over-year growth. Meanwhile, as of June 2025, X has reached 132 million daily active users, though its growth dec…
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