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Meta to Ban Political Ads in EU Due to Bloc's 'Unworkable' Rules
- In July 2025, Meta, the American social media company, revealed it will discontinue advertisements related to politics, elections, and societal matters across its services in the European Union starting in October, responding to new regulatory requirements.
- This development comes in response to the EU's 2024 regulation on political advertising, which mandates clear disclosure labels on such ads and limits the use of personal data to prevent election manipulation.
- Meta highlighted complex practical difficulties and unclear legal conditions resulting from TTPA, aligning with Google, which had announced a comparable prohibition last November for related reasons.
- Meta explained that their choice was challenging and prompted by the introduction of the EU's new rules on political advertising transparency and targeting, which impose complex operational and legal demands.
- The ban signals ongoing tensions between Big Tech and the EU over platform regulation, with implications for advertisers, voters’ access to information, and enforcement actions including 200-million-euro fines.
205 Articles
205 Articles
Mark Zuckerberg’s Meta Shuts Down EU Political Ads On Facebook, Instagram, WhatsApp — Calls New Rules ‘Unworkable’ - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)
Meta Platforms Inc. (NASDAQ:META) has announced a ban on political, electoral, and social issue advertising in the European Union (EU) due to the “unworkable requirements” of the new rules. What Happened: Meta, the parent company of social media giants Facebook and Instagram, as well as messaging app WhatsApp, is set to implement the ban from October, reported AFP. The new EU regulations, known as the Transparency and Targeting of Political Adve…
Zuckerberg's Meta to ban political ads in EU
Meta on Friday said it will be forced to ban political advertising on its platforms in the European Union from October because of rules the Facebook and Instagram owner called "unworkable". The EU has a bolstered legal armoury to rein in Big Tech, against which Meta has hit out — with the support of US President Donald Trump's administration. Meta CEO Mark Zuckerberg has been highly critical of European rules, accusing Brussels in January of "ce…
Meta, the parent company of Facebook and Instagram, considers the European Union's new transparency regulations unenforceable and promises to stop showing political ads on its platforms in the European Union from October, the Financial Times writes.
Meta will stop political advertising in the EU from October – the reason is a new regulation. The Group sees this as a legal risk and competitive disadvantage.
Observador
The representative of the social networks will stop making announcements of a political, electoral and social nature from 10 October. The decision aims to improve the transparency of political advertising in the EU.
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