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ZPS Warns Against Advertising by Online Influencers Under the Guise of Content
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The Slovenian Consumers' Association (ZPS) warns against advertising under the guise of content. On social networks, the line between well-intentioned advice and paid promotion is often blurred, and online influencers have become important co-creators of consumer decisions, the association wrote in today's press release. The ZPS presented a study by the International Institute for Consumer Research, which, co-financed by the Ministry of Economy,…
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