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Zombie Brands: Legal Revival or High-Risk Resurrection?
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Reborning an old brand can be a brilliant marketing strategy... or a costly legal error. Designated as "zombie brands", these abandoned yet familiar brands evolve in a grey area between commercial nostalgia and unfair competition. Are they free ground for the buyers or should they be protected by the residual good faith of their original owner? Let's look at how international legal systems treat these resurrected brands and what their implicatio…
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