On and Zendaya Spring Into Action for Their Second Apparel Collection
The campaign pairs the collection with a choreographed short film and includes the Cloudnova Moon Mary Jane, a technical flat in three colorways.
- On Thursday, actress Zendaya unveiled her second co-created collection with Swiss performance brand On, introducing a 15-piece assortment through an action-movie-inspired campaign and short film.
- Developed with longtime stylist Law Roach, the collection emphasizes movement and style, blending performance technology with trend-driven silhouettes including oversized crewnecks and functional technical fabrics.
- The collaboration introduces the Cloudnova Moon Mary Jane sneaker, while Zendaya noted, "With this collection, we had fun with a python print that acts like a modern camo."
- Directed by the Argentinian trio Pantera, the two-minute action film features Zendaya battling adversaries during an urban chase, showcasing the apparel's versatility in high-energy choreographed sequences.
- Immersive retail pop-ups accompany the launch in Los Angeles, Paris, Tokyo, and Chengdu, with the full collection available globally online and in stores now.
13 Articles
13 Articles
Zendaya has enjoyed the status of a fashion icon for years, but her relationship with fashion has long been limited to spectacular appearances on the red carpet. A large part of the credit for her distinctive style goes to Law Roach, her stylist and creative collaborator of many years, with whom she is now returning to the role of designer. After the first collection created together for the Swiss sports brand On, presented this spring, Zendaya …
Zendaya Officially Becomes an Action Movie Star Outside of Spider-Man & Dune, Watch Video
Zendaya switches to action mode outside of Spider-Man and Dune in a new campaign video. The actress showcased her physical skills in On’s latest cinematic ad. On and Zendaya launched their second co-created collection on October 1. Directed by the Argentinian trio Pantera, the campaign draws on classic action movies and follows the 30-year-old on […] The post Zendaya Officially Becomes an Action Movie Star Outside of Spider-Man & Dune, Watch Vid…
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