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Zendaya Can Officially Add Shoe Designer to Her Resume—See Her First Design

AUG 7 – Zendaya and stylist Law Roach co-designed the Cloudzone Moon sneaker for On, blending performance technology with lifestyle appeal in a campaign highlighting movement and identity.

  • On August 7, 2025, Zendaya unveiled the Cloudzone Moon, her first sneaker co-designed with stylist Law Roach for Swiss brand On, launching the Be Every You campaign.
  • Since her introduction by Jonathan Anderson on the Challengers set, Zendaya's partnership with On, announced in June 2024, has evolved into hands-on product creation.
  • Amid rising sneaker collaborations, C Prinz’s surreal campaign features Zendaya in ethereal settings, directed by filmmaker C Prinz and shot across four moonlit set builds by Bardia Zeinali and Emily Lipson.
  • According to Launchmetrics, the campaign's rollout generated $3.5 million in media impact value, with social platform buzz praising Zendaya’s involvement.
  • Looking ahead, the Cloudtilt Moon will drop on October 2, 2025, as a softer, sculpted silhouette, influenced by Zendaya’s style and On’s innovation.
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Adweek broke the news in on Thursday, August 7, 2025.
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