ZEE Invites India To Celebrate ‘Togetherness’ With Aapka Apna ZEE

ZEE launches heartfelt ‘Aapka Apna ZEE’ campaign to honour togetherness

Mumbai: ZEE with a reach of 854 million viewers across 208 million households, has unveiled its refreshed brand identity and campaign — Aapka Apna ZEE. Anchored in the sentiment of togetherness, the campaign celebrates shared human emotions, everyday connections, and community resilience, through a powerful multilingual storytelling initiative. “Saath aane se baat banti hai”— this simple yet impactful thought forms the emotional core of the camp…

ZEE5 announces new identity and personalised multilingual experience

ZEE5 has announced a new brand identity and strategic overhaul, positioning itself more prominently as a domestic streaming platform focused on regional content and language-based engagement. The changes include a redesigned interface, updated visual branding, and a renewed focus on culturally rooted narratives in multiple Indian languages. Under the theme 'Apni Bhasha, Apni Kahaniyan' (Multiple Languages, Infinite Stories), the platform is shif…

ZEE unveils ‘Aapka Apna ZEE’ campaign

ZEE, one of India’s most cherished media brands, has launched its new brand identity—‘Aapka Apna ZEE’. The brand, which reaches 854 million viewers across 208 million households, has taken a resonant turn with a campaign that places togetherness at the heart of its message. The campaign is built around the evocative theme “Saath aane se […]

ZEE Telugu invites its viewers to celebrate Togetherness with ‘Prematho Zee Telugu’ - Passionate In Marketing ZEE Telugu invites its viewers to celebrate Togetherness with ‘Prematho Zee Telugu’

Hyderabad, June 7, 2025: Zee Telugu, one of the most iconic and beloved channels in AP & Telangana, reaching 83 million viewers across 24 million households, embarks on a new chapter with the unveiling of its new identity ‘Prematho Zee Telugu’. Reinforcing its deep-rooted connection to Telugu cultural fabric, the channel launches this heartfelt campaign that […] The post ZEE Telugu invites its viewers to celebrate Togetherness with ‘Prematho Zee…

Zee unveils new identity and brand ethos of ‘Aapka Apna ZEE’

New Delhi: Zee has unveiled its new identity and brand ethos of ‘Aapka Apna ZEE’.  The network launched a campaign to promote the new identity. At the heart of the campaign lies a sentiment: ‘Saath aane se baath banti hai,' celebrating the strength of togetherness and the shared moments that create impact and compound goodness, propel us forward, and overcome obstacles.  Every shared moment sparks hope, builds support, and fuels collective stren…

ZEE Invites India To celebrate ‘Togetherness’ With Aapka Apna ZEE