Zara's Apartment that Marta Ortega Has Installed in Full Golden Mile of Madrid

abc

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Zara continues with her evolution of the concept of brand with Marta Ortega to the controls and there is no doubt that in the coming years, the flagship of Inditex will revolutionize the concept of purchase as we know it . Focusing on a strategic positioning of the consumer experience, the brand has just reopened this Friday the doors of its emblematic store Serrano Street, 23 (Madrid) , with a renewed concept in which technology and the shoppin…

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Factuality

Ownership

The new Zara Serrano 23, or what is the same thing, the temple of Sofia Hamela and Carlos Peguer, has opened its doors and this morning I had the opportunity to discover it before anyone else. At 10:30 in the morning it entered this new iconic space of Inditex, when it was still closed to the general public and the expectation in the street was already maximum: from 12, the great reopening promised to become a whole event in Madrid.And I can con…