Z Energy apologises for 2022 ad campaign after legal action

Z Energy apologises 'greenwashing' ad campaign

Fuel retailer Z Energy has apologised for any confusion caused by a 2022 advertising campaign that said it was in the business of getting out of...

Z Energy apologises for ‘greenwashing’ ad campaign after legal action

Consumer and two environmental groups took legal action claiming the campaign was misleading and greenwashing.

Z Energy apologises for 2022 ad campaign after legal action

Consumer and two environmental groups took legal action claiming the campaign was misleading and greenwashing.

Settlement gets Z Energy out of court – not 'out of the petrol business'

By Z Energy’s own admission, to claim it was in the business of getting out of the petrol business was “a pretty provocative statement” for the country’s biggest fuel importer to make. Now, after a long court case, it’s acknowledged its marketing campaign, three years ago, went beyond provocative. The company has apologised for any confusion caused by parts of its campaign – and to any customers who thought Z was going to stop selling petrol any…

Z Energy settles ad dispute case

Z Energy (Z) has settled a case brought by Consumer NZ, The Environmental Law Initiative and Lawyers for Climate Action NZ Inc in 2023. The settlement was made with no admission of liability, and no payment was made to either Z or the plaintiffs. Z does not consider that its advertising was misleading. The plaintiffs’ have a contrary opinion. The parties have agreed to disagree.  Z has apologised for any confusion caused by parts of its Moving w…