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Plant-Based Food Brand Yves Veggie Cuisine to Be Discontinued Amid Drop in Demand
Yves Veggie Cuisine ends after 40 years as plant-based meat alternative sales decline 21% in a saturated market, reflecting shifting consumer preferences, industry experts say.
- This year, Yves Veggie Cuisine is being discontinued after 40 years, as Hain Celestial Group will wind down production and the brand disappears from grocery aisles.
- After years of softening sales, the meat-free category has contracted, making the business increasingly challenging for Yves Veggie Cuisine amid market saturation and larger competitors, while consumers shift toward legumes and tofu, Hain Celestial Group said.
- Founded in 1985 by Yves Potvin in Vancouver, Yves Veggie Cuisine pioneered plant-based products, including early veggie hot dogs, and reached roughly $35 million in annual revenue by 2002.
- The company confirmed Yves Veggie Cuisine will not be sold to another operator and announced a farewell on social media; Hain Celestial Group acknowledged the disappointment and thanked loyal consumers.
- Circana figures for the 52 weeks ending May 19 show fresh meat alternatives down 21% year over year, while vegans and vegetarians remain steady at five to seven per cent, limiting category growth.
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17 Articles
17 Articles
The vegan food brand Yves Veggie Cuisine will be abandoned after 40 years of existence.
·Montreal, Canada
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Plant-based food brand Yves Veggie Cuisine to be discontinued
TORONTO — Plant-based food brand Yves Veggie Cuisine is being discontinued after 40 years in business. The brand, which is owned by Hain Celestial Group, says the decision wasn’t made lightly. It says there have been several years of sales declines in the meat-free category, making the business “increasingly challenging and difficult to sustain.” Yves […]
·Toronto, Canada
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Winnipeg Free Press+3 Reposted by 3 other sources
Plant-based food brand Yves Veggie Cuisine to be discontinued amid drop in demand
Breaking News, Sports, Manitoba, Canada
·Winnipeg, Canada
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Global NewsReposted by 
dailyguardian.ca
dailyguardian.caYves Veggie Cuisine products being discontinued after more than 40 years
Michael von Massow, a professor at the University of Guelph, said there are also a lot of new options in the marketplace, so shares of Yves must have gone down.
·Toronto, Canada
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Total News Sources17
Leaning Left7Leaning Right1Center3Last UpdatedBias Distribution64% Left
Bias Distribution
- 64% of the sources lean Left
64% Left
L 64%
C 27%
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