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Yum Brands to review strategic options for Pizza Hut, opening the door to a sale

Pizza Hut’s U.S. market share dropped from 22.6% to 18.7% over five years amid rising competition, prompting Yum Brands to consider sale or joint ventures.

  • On Tuesday, Yum Brands announced it will explore strategic options for Pizza Hut, but the company has not set a deadline or timetable for the review.
  • After reporting weak quarterly sales, Pizza Hut's third-quarter revenue fell short of same-store sales expectations, while Barclays found its U.S. market share dropped from 22.6% in 2019 to 18.7% in 2024 amid consumers dining out less.
  • Yum said the review could include a range of strategic options such as divestiture, joint venture or sale of a stake; Pizza Hut was spun off in 1997 as Tricon Global alongside KFC and Taco Bell when PepsiCo owned the chains.
  • Industry peers have been divesting, with Starbucks selling a majority stake in China and Jack in the Box divesting Del Taco for $115 million.
  • After years of repositioning, the Pizza Hut team faced a sales slump due to the dine-in to delivery shift and post-lockdown `pizza fatigue`, while Chris Turner, Yum CEO, said the brand may realize more value outside Yum.
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OAN broke the news in San Diego, United States on Tuesday, November 4, 2025.
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