YT enters administration, but can it be bailed out? Will the founders buy it back, and what happens next for customers caught in limbo?

YT enters administration, but can it be bailed out? Will the founders buy it back, and what happens next for customers caught in limbo?

After 17 years the original mountain bike disruptor brand has put itself into administration, with Covid, US tariffs and a “key supplier failure” responsible for its financial strife. YT’s phone lines are closed “for staff training”, the website is no longer taking orders, and it’s unclear if, or when, anyone with outstanding purchases is going to get their bikes or their money back. That is a massive fall for a brand that once booked Hollywood …