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YouTube warns UK creators over government’s new content control rules

The consultation would give public service broadcasters greater visibility on YouTube and TikTok, while YouTube warns the changes could limit smaller creators' reach.

  • YouTube warned UK creators on Saturday about proposed algorithmic changes that would increase the prominence of public service broadcasters like the BBC, ITV, Channel 4, and Channel 5 on its platform.
  • Public service broadcasters argued that social media algorithms favor creator content over trusted journalism, prompting the Government to explore ways to increase their visibility and discoverability.
  • YouTube declared the platform would be compelled "to give a privileged position to mainstream outlets," warning that these changes could severely limit creators' ability to grow their audiences.
  • Critics including Taylor Lorenz warned the proposed law could have global consequences, while Netizens accused the Government of pursuing "first world authoritarianism" to control online narratives.
  • The Government is conducting a public consultation titled "Watch this space: a new strategic direction for UK media," with creators required to submit responses by August 31.
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Dexerto broke the news on Saturday, July 4, 2026.
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