YouTube Surpasses Disney in TV Viewing in Massive Win for New Media — Legacy Media Left Reeling as Entertainment Landscape Shifts
- YouTube has surpassed Disney in total television viewing, achieving 11.6% of U.S. TV viewership in February, according to Nielsen's Distributor Gauge Report.
- Disney's share dropped to 10%, while traditional media companies are experiencing a decline in viewership.
- Viewership among adults aged 65 and older on YouTube has increased by 96% over two years, with overall viewing time on YouTube rising significantly.
- Total broadcast and cable viewing has declined, indicating significant changes in viewer habits.
27 Articles
27 Articles


YouTube increases in popularity among those over 50
YouTube seized more television time than any other entertainment provider in the United States in February, this time thanks to the platform's popularity among viewers over the age of 50, according to the latest Nielsen audience meter report.The platform, which together with Google is part of Alphabet's matrix, accounted for 11.6% of the total use of television in the United States in February (27 January-23 February), a month in which YouTube c…
Coverage Details
Bias Distribution
- 100% of the sources lean Right
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage