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YouTube Starts Showing 90-Second Unskippable Ads to TV Viewers

Summary by 9 to 5 Google
YouTube’s been on an ad-friendly offensive lately, pushing more ads to viewers at large and punishing anyone with an ad blocker through various means. It’s latest move takes matters to a whole new level, though, as 90-second unskippable ads seem to be headed to TV viewers. more…

12 Articles

Reports have been circulating in recent days that YouTube is allegedly working on a new ad format that would subject users to 90 seconds of unmissable ads. That would, of course, be a nightmare for everyone... Read the article: YouTube denies rumors about 90-second ads without a skip function Where you can follow us: Facebook, Reddit, Google News, X, Threads

YouTube switched to smart TVs occasionally for 90 seconds, non-stop commercials – however, the video platform denies that this is intention.

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Android Authority broke the news on Wednesday, April 8, 2026.
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