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YouTube Now Second only to BBC as Most Popular Media Desination
UNITED KINGDOM, JUL 30 – YouTube's daily viewing time rose 13% in 2024, driven by younger and older viewers favoring long-form content similar to traditional TV, according to Ofcom.
- Ofcom's Media Nations 2025 report shows that YouTube ranks as the second most popular media platform in the UK, trailing only the BBC in viewership.
- This shift results from changing viewing habits, with younger viewers favoring YouTube over scheduled TV and older adults increasing their YouTube consumption.
- YouTube viewers spend 39 minutes daily on the platform, accounting for 14% of total viewing hours, while the BBC leads with 19% and ITV holds 12%.
- Ed Leighton from Ofcom highlighted that younger audiences are moving away from traditional scheduled television, often turning to YouTube as their primary source of video content, and mentioned that public broadcasters are adapting to this change by engaging more with viewers on digital platforms.
- The rise of YouTube suggests public service media must increase ambition to survive as audiences spend more time in online spaces and traditional broadcast usage declines.
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The IndependentReposted by 
The Independent (US)
The Independent (US)YouTube domination as younger and older viewers switch off TV
Viewing among the over 55’s almost doubled over the last year
·London, United Kingdom
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Evening Standard+3 Reposted by 3 other sources
YouTube now the second most-watched media service in the UK – Ofcom
The platform is now second only to the BBC, and ahead of ITV, according to the regulator’s annual report.
·London, United Kingdom
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YouTube overtakes traditional TV as children’s go-to viewing platform, Ofcom report shows
HighlightsOne in five children aged 4 -15 now turn to YouTube first when using the TVYouTube now ranks second overall in UK viewing, behind BBC and ahead of ITVViewers over 55 doubled their YouTube watch time in the past yearTraditional broadcasters face challenges reaching younger audiencesOfcom urges fair terms for public broadcasters sharing content on YouTubeYouTube has become the most popular first stop for children watching television in t…
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Total News Sources15
Leaning Left4Leaning Right2Center2Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 25%
R 25%
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