YouTube Announces Monetization Changes that Make It Harder for New Creators to Make Money
New creators will need 8,000 watch hours or 20 million Shorts views, and existing partners must meet a rolling 10 million-view test.
- On Monday, YouTube announced higher entry requirements for the YouTube Partner Program, effective February 1, 2027, doubling thresholds for new creators seeking ad revenue sharing.
- Currently, creators need 1,000 subscribers and 4,000 watch hours over the past year or 10 million Shorts views over 90 days; the new rules require 8,000 watch hours or 20 million Shorts views to qualify.
- To earn Shorts revenue, creators must maintain 10 million qualified Shorts views over a rolling 90-day period; Amjad Hanif, YouTube's VP of creator product, said the policy rewards creators who drive engagement.
- Existing YouTube Partner Program members retain their status, though they may lose Shorts revenue sharing if views fall below 10 million. Hanif stated, "If you are in YPP today, you stay in YPP."
- YouTube is expanding Premium Lite to all countries where Premium is available, while introducing bonuses for YouTube Shopping and brand partnerships to diversify creator earnings beyond ad revenue.
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YouTube: The Most Trusted Name in News?
Earlier this week, YouTube announced the largest shift in its monetization policy in nearly a decade. Beginning in February, creators will have to reach 8,000 watch hours over 12 months (about 22 hours per day, every day), or 20 million Shorts views within 90 days, to be accepted into the YouTube Partner Program—double the previous […] The post YouTube: The Most Trusted Name in News? appeared first on Puck.
YouTube raises creator monetisation bar from 2027: double watch hours and Shorts views needed for Ad revenue
Starting February 1, 2027, new YouTube creators will need 8,000 qualified public watch hours in the previous 12 months or 20 million qualified Shorts views within 90 days to become eligible for advertising and YouTube Premium revenue.
The minimum hearing thresholds to be reached in order to benefit from the sharing of advertising revenues generated by videos are doubled.
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