YouTube India CPMs could rise as connected TV advertising grows

YouTube India CPMs could rise as connected TV advertising grows

India is one of YouTube’s biggest audiences, but creator CPMs remain relatively low compared with global markets. ET Digital’s Dhruv Mohan spoke to Gunjan Soni, Country VP, YouTube, about where creator monetisation in India is headed.Gunjan talks about how YouTube is expanding opportunities for creators through affiliate programmes, including cross-border affiliations where creators can tag products sold outside India and earn commissions in con…

YouTube India creator ecosystem contributes ₹18,000 crore to GDP

The report highlights rising creator revenues, expanding non-metro creative clusters and growing international viewership for Indian regional-language content.

YouTube’s India creator economy crosses ₹18,000 crore GDP impact, supports 9.6 lakh jobs

Mumbai: YouTube’s economic footprint in India is increasingly extending beyond video consumption, with its creative ecosystem contributing more than ₹18,000 crore to the country’s GDP and supporting over 9.6 lakh full-time-equivalent jobs in 2025, according to the YouTube India Impact Report 2025. The report, which draws on research by Oxford Economics alongside YouTube’s first-party data and an Ipsos survey for its youth-safety section, present…

YouTube Ecosystem Adds Over Rs 18,000 Crore To India's GDP, Supports 9.6 Lakh Jobs In 2025

73% of creators who monetise content on YouTube consider the platform to be their primary source of income.