For the First Time, Brands Are Spending the Biggest Chunk of Their Budgets on YouTube's Connected TV Ads - Tubefilter

For the first time, brands are spending the biggest chunk of their budgets on YouTube's connected TV ads - Tubefilter

At YouTube‘s Brandcast presentation earlier this month, it reminded the world yet again that it wants to dominate TV screens. And, well, it is dominating. According to Nielsen, it’s been the #1 streaming service in the U.S. for two years straight, and new data presented at Brandcast showed YouTube now generates more watch time than any linear or broadcast TV network. It’s also the device U.S. viewers use the most, having recently beaten out mobi…

YouTube Features Highlighted as TV Viewing Surpasses Mobile for the First Time

YouTube features took center stage at this year’s Brandcast upfronts, as the platform celebrated its dominance in connected TV (CTV) streaming and unveiled a slate of tools for advertisers and creators. For the first time, TV has overtaken mobile as the primary device for YouTube viewing, signaling a major shift in user behavior and platform strategy. TV Is Now King of YouTube Viewing According to Nielsen, YouTube has been the No. 1 streaming se…