YouTube Could Boost Consumer Acceptance of Precision Fermentation

YouTube Could Boost Consumer Acceptance of Precision Fermentation

5 Mins Read A new study shows that content creators on YouTube position precision fermentation in a positive light, but audience comments are largely sceptical, outlining an opportunity for the industry. As consumers and investors cool on alternative proteins, companies have been left scrambling to find ways to keep attracting them. Some have changed their packaging, others their ingredients. A few have made videos explaining how their productio…