US Edition
YouTube Boosts Premium Lite Plan With Two Big Feature Changes
Offline downloads and background playback are added to the $7.99 Premium Lite plan based on user feedback, leaving ad-free music as the full Premium plan's main benefit.
- Starting today, Premium Lite subscribers can access offline downloads and background playback as YouTube rolls out these $7.99 per month features globally in the coming weeks.
- YouTube said it heard feedback from pilot program participants requesting downloads and background play, prompting updates after Premium Lite expanded to the US and other global markets last year.
- Most videos on Lite gain downloads and background play, but YouTube Shorts and music content still show ads and lack these features, which remain exclusive to YouTube Premium .
- The cheaper tier may tempt price-sensitive customers as YouTube Premium Lite’s downloads and background play make a full Premium subscription less necessary, said Alphabet’s Q4 earnings.
- Google told Android Authority that `Background playback is a feature intended to be exclusive for YouTube Premium members...`, and the update follows a recent crackdown on free workarounds while rolling out globally in markets like Canada and India in the coming weeks.
12 Articles
12 Articles
Two New Features in YouTube Premium Lite Just Made the Pricier Tier Unnecessary
As Lifehacker has previously argued, YouTube Premium is probably the best streaming service for most people. Ads can eat into your free time faster than you might realize, and because YouTube's user-generated videos can be quite short, they're especially annoying there—and blocking them without a paid subscription is tough. YouTube Premium is also a bit pricey as streaming services go, at $14/month. Fortunately, the company also offers a "Premiu…
YouTube's Premium Lite tier gets background play and downloads
YouTube is adding new features to its Premium Lite plan. The tier will offer background play and downloads for the mostly ad-free plan. The update comes a year after YouTube first launched the lower-cost plan. The Premium Lite tier is notable because for $8 per month you get most videos ad-free, emphasis on most. Currently, it still uses ads for YouTube music (along with random other videos), but the new update is bringing more Premium tier feat…
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