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YouTube and Mercado Libre Join Forces to Sell Products in the Videos

Summary by La Nacion
YouTube announced today an agreement with Mercado Libre to bring YouTube Shopping to audiences in Argentina and Mexico. The platform, which already works in other countries and will be enabled in ours in the coming weeks, allows content creators “to label products in their videos. The audience will be able to buy directly and quickly in Mercado Libre without interrupting the reproduction of the video.” Content creators will earn money as affilia…

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YouTube announced today an agreement with Mercado Libre to bring YouTube Shopping to audiences in Argentina and Mexico. The platform, which already works in other countries and will be enabled in ours in the coming weeks, allows content creators “to label products in their videos. The audience will be able to buy directly and quickly in Mercado Libre without interrupting the reproduction of the video.” Content creators will earn money as affilia…

·Buenos Aires, Argentina
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The platform will enable direct purchases from the content of creators without leaving the viewing experience. Channels with more than 500 subscribers will be able to generate revenue by recommending Free Market products.

The YouTube video platform expanded its Shopping Affiliate Program to Mexico in partnership with Mercado Libre , allowing content creators to label products in their videos and redirect users directly to the e-commerce platform to complete the purchase without interrupting playback. According to YouTube, users spent more than 40,000 million hours on global shopping videos in 2025. In Mexico, a survey by consultancy Kantar conducted between March…

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Expansion broke the news on Thursday, June 18, 2026.
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