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Your Mobile Data Nourishes the Business of Outdoor Advertising, Which Already Surpasses that of Television
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Those who are fans of the genre will remember the scenes of Minority Report (2002), the Steven Spielberg film, in which the walkers are shown personalized advertising from the electronic panels that cover the walls of the places of passage. The outdoor advertising works in the fiction of the film, based on a short story by the master of the genre Arthur C. Clarke, thanks to a system of total surveillance: the screens of the city identify each pe…
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