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Your first look at what Canadian Tire is doing with the Hudson’s Bay stripes

Canadian Tire will offer over 20 nostalgic Hudson’s Bay Stripes products this holiday, donating at least $1 million annually to Indigenous causes through blanket sales, CEO Greg Hicks said.

Summary by CTV News
When Canadian Tire learned that it had come out on top of a bidding war to own the Hudson’s Bay stripes this summer, one of its marketing executives said the feeling was comparable only to the most magical time of year.

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When Canadian Tire learned this summer that it had won the auction for the acquisition of the Hudson's Bay Company scratches, one of its marketing managers testified that the emotion felt was comparable to the magic of Christmas.

·Montreal, Canada
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The Hamilton Spectator broke the news in Hamilton, Canada on Wednesday, November 5, 2025.
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