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Your data, their profit: How data brokers hijack your personal information and what you can do about it

Summary by KEYT
PeopleImages // Shutterstock   Every time you sign up for a loyalty program, download an app, browse a website, or even register to vote, you may accidentally be contributing to a largely invisible industry that trades in your personal information. Known as data brokers, companies collect, analyze, package, and then sell your consumer data to advertisers, insurers, lenders, and more. In some cases, this information may even fall into the hands o…

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Santa New MexicanSanta New Mexican
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Your data, their profit: How data brokers hijack your personal information and what you can do about it

Lifeguard reports that data brokers harvest personal information for profit, fueling identity theft and fraud. Protecting your data is crucial.

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Santa New Mexican broke the news in on Wednesday, February 18, 2026.
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