Younger, if smaller, audience for first season of NASCAR on Prime
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Younger, if smaller, audience for first season of NASCAR on Prime
The following article "Younger, if smaller, audience for first season of NASCAR on Prime" originally appeared on Sports Media Watch. The first season of NASCAR on Amazon Prime Video performed as expected, with across-the-board growth among younger demos offset by a sharp decline among older viewers. The five-race NASCAR Cup Series package on Amazon Prime Video — the Coca-Cola 600, Michigan, Nashville, Mexico City and Pocono — averaged 2.16 milli…
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